Trade shows and expos

Trade show invitations for your booth and customer events

You have paid for the stand. Now you want the right people to walk up to it. One invitation in your brand with the hall, the booth number and the times, and a list of the clients who said they will come.

A quote within one working day · $99 per event · up to 150 people

A booth is only as good as the people who visit it

Every exhibitor emails the same clients the week before the show, and the emails look alike. The ones that work are short, say exactly where to find you and when, and give a reason to stop by. After the show, the sales team wants to know who said they would come.

How it usually goes

  • A generic email with the show's logo, lost among a hundred others
  • Clients reply to whichever salesperson wrote to them
  • Nobody knows how many will come to the customer dinner
  • The booth number is in an attachment nobody opens
  • After the show, there is no list of who was invited and who replied

With the invitation and registration

  • One invitation in your brand, sent by every salesperson
  • Hall, booth number and opening times in the first lines
  • A map to the venue and a calendar button for the visit
  • Replies with names collected in one list
  • A spreadsheet export for the sales team after the show

What you get

Where to find you, at a glance

The hall and booth number, the show's dates and your demo times sit at the top, where people look on a phone in a crowded aisle.

A program for the show days

Booth hours, a product demo, a customer breakfast or dinner. Each part has its own time and place.

One list for the whole team

Every salesperson sends the same link to their clients, and every reply lands in one list instead of ten inboxes.

A customer dinner with a real number

If you host a dinner during the show, guests reply with their party size and diets, so the restaurant gets an exact count.

Invitation wording you can copy

Copy it and change the names, dates and places. When we build your invitation, you write the text or we put it together with you. More examples in the guide to corporate event invitation wording.

Example wording for a booth invitation

Visit us at BuildTech 2027.

We are in Hall 3, booth 3-114, from March 9 to 11, with the new Atlas line on the stand for the first time.

Live demos every day at 11 am and 3 pm. Tell us when you plan to come and we will make sure someone from your account team is there.

See you in Hall 3,

The Brightline Systems team

Example wording for a customer dinner during a show

Join us for dinner during BuildTech.

Tuesday, March 10, at 7:30 pm at Olive and Vine, 12 Harbor Street, a short walk from the convention center.

A relaxed evening with our team and a few of our customers, away from the show floor.

Please reply by March 2 and let us know about any dietary needs.

Common questions

When should we send trade show invitations?

Two to four weeks before the show, with a short reminder two or three days before it opens. Earlier than that, the email is forgotten; later, your clients' show schedules are already full.

Can every salesperson send the invitation to their own clients?

Yes. It is one link, so each salesperson can send it from their own email. All the replies land in one list that the whole team can see and export.

Can clients book a meeting slot at the booth?

Not as a booking calendar. Guests can write which day or demo they plan to come to in the note on their reply, and you see it in the list. For fixed meeting slots, use your usual scheduling tool alongside the invitation.

Do you scan badges or track visits at the booth?

No. There is no badge scanning or lead capture at the booth itself; that stays with your usual tools. For a customer dinner during the show, guests can get a QR ticket and be checked in at the door.

What does it cost?

$99 once per event for up to 150 registered people, with no subscription and no charge per attendee. Larger events, and agencies running several events a year, get a separate quote. The invoice is issued to your company or organization.

Exhibiting at a show soon?

Send us the show, your booth number and what you want guests to come to. A quote follows within one working day. For a quick question: +385 91 326 3112.